VÉSPERA — Alto Inverno 2026 Capsule Campaign
Role: Lead Designer (Solo)
Tools: Midjourney, Runway, Kling, Flora, Photoshop, After Effects, ChatGPT
Véspera is a conceptual Alto Inverno 2026 capsule campaign developed for Luar, exploring atmosphere, restraint and contemporary fashion storytelling through AI-assisted creative direction. Designed as a digital-first visual campaign, the project combines editorial studio imagery, motion exploration and social-ready content to create a cohesive luxury fashion narrative inspired by cinematic minimalism, controlled lighting and restrained visual pacing.
Design Approach
Editorial Fashion Direction
The visual language was developed to balance cinematic atmosphere with restrained contemporary styling, creating a campaign system rooted in minimal silhouettes, controlled lighting and subtle emotional tension.
AI-Assisted Character & Styling Development
A consistent digital model, capsule wardrobe and visual identity system were developed using AI-assisted workflows to explore contemporary fashion image-making through scalable creative direction. Styling, silhouettes, textures and campaign compositions were art directed to maintain cohesion across the full campaign rollout.
Digital-First Campaign Thinking
The campaign was designed to function across multiple digital touchpoints, translating editorial imagery into adaptable assets for social media, motion content, CRM and branded storytelling environments.
Motion & Visual Pacing
Motion studies and animated assets were explored to extend the campaign language beyond static imagery, introducing rhythm, presence and cinematic pacing across digital formats.
Scalable Brand Storytelling
The project explores how AI-assisted workflows, visual consistency and modular campaign systems can support contemporary fashion communication across editorial, social and digital content ecosystems.
