Bare Bloom — Landing Page Prototype (Figma → Framer)
Role: Lead Designer (solo project)
Tools: Figma, Framer (in progress), Adobe Creative Suite, ChatGPT
Bare Bloom translates clean, ingredient-led skincare formulations into a premium digital experience designed to support product discovery, routine building, and confident decision-making.
This project extends the brand’s visual identity into a responsive digital environment, balancing clarity, usability, and brand storytelling across key user touchpoints.
Key Contributions
• Designed a landing page and product discovery experience focused on routine-based navigation
• Established a clear content hierarchy to guide users from brand education to product exploration
• Extended Bare Bloom’s minimal visual system into a cohesive digital experience
• Explored AI-assisted workflows for layout ideation, interaction concepts, and rapid iteration
• Planned motion and interaction patterns to support navigation and reinforce hierarchy
• Structured the experience to support future product, content, and campaign expansion
Outcome
A scalable digital experience that strengthens brand trust, simplifies product discovery, and translates Bare Bloom’s ingredient-led positioning into a clear and engaging online experience.
